Launching Marcel

Covered extensively in recent marketing press, our global CEO, Arthur Sadoun made an exciting announcement with respect to an investment in a first-of-its-kind platform in the communications industry. Led by our Sapient team, we will be building an AI & machine learning-based platform, designed to dramatically increase the ability of our 80,000 global employees to share research and insight and seek global participation in relevant assignments and briefs. It is the first platform in our industry to use predictive technology to identify relevant insights and research opportunities to meet clients’ needs. It helps unleash creativity while harnessing data available throughout the Groupe.

In Canada, we have a history of investing in digital expertise and leadership to ensure we are delivering the interconnected communications experience our clients need today. We believe this new global investment can help accelerate our commitment. Further detail on the platform can be found in the above video.

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