Visa, TIFF 2022
In partnership with the Toronto International Film Festival, Visa Sharing the Screen is out to prove that there’s nothing quite like seeing the real movie for yourself.
Challenge:
In 2022, Visa, in partnership with the Toronto International Film Festival, launched Visa Sharing the Screen, a program that gives equity deserving communities access to TIFF. Our challenge was to help bring awareness to this new Visa initiative.
Insight:
When someone acts out a film, it’s not as good as seeing the real film for yourself.
Solution:
We wrote “That Fiction”, a 30 second trailer that brought our classic film insight to life: that when it comes to movies, it’s better to see the real thing. Now, we could outline the story for you, but let’s be honest, it’s better to see the real thing.
Wait, before you hit ‘play’, we’d like to add that during the 10-day festival, our trailer was viewed by thousands of cinephiles, and was lauded as the best TIFF trailer of 2022. Okay, press play and enjoy.
