Building Best-in-Class Content

Nuno knew a well-planned, relevant content strategy for The Home Depot would be no easy task but one that would be worth the investment. Ask any marketing leader and they will tell you that every quarter a new channel presents itself as an opportunity all the while budgets remain static or in some cases are decreasing. Nuno, Account Director on our Home Depot business took this challenge to heart. Presented with the idea of bringing more than 100 marketers and other stakeholders together, Nuno organized a two day content summit for his client. Working closely with Publicis Digital Strategist Matthew Houghton, other agency partners and media partner Cineplex, the first day was an immersive look at current content best practices presented by strategic partners such as Facebook, Youtube, Much and Movable Ink. Day 2 was a multi-brief work session, with attendees tackling content briefs and presenting them out amongst their peers.

Developing a 2-day learning summit is far from his every day responsibility leading the communications assignment for The Home Depot, but Nuno delivered a best-in-class event that was highly regarded by all who attended.

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