by Nikhil Sequeira on October 29, 2019
Andrew Bruce has taken on an expanded role as CEO of Publicis Groupe in Canada, part of the holding company’s global strategy to create a more integrated offering across disciplines.
Based in Toronto, Bruce will now be leading all of the holding company’s agencies across disciplines in Canada, as well as focus more exclusively on leading its creative offering in the U.S. western region. The assignment includes Publicis.Sapient, Publicis Media, Publicis Communications (creative agencies) and the Groupe’s Canadian health-care operations.
The group CEO role, while new for Canada, has already been implemented in other major markets and is part of a global strategy being led by Publicis Groupe global CEO Arthur Sadoun, Bruce says.
“It’s an incredible opportunity to bring together the talent that exists right now in Canada and to help us cross-fertilize our capability, bring more value to our clients by coordinating ourselves in such a way that we become the most complete partners we can for our key clients.”
In the new role, Bruce will oversee all capabilities in the country, including creative, media, data and technology, reporting directly to Sadoun. “He will help accelerate transformation and growth for our clients and company through unlocking the full strength of our ‘Power of One’ capability in the market,” the global CEO wrote in a note to staff.
Bruce started his career with the group at creative agency Publicis Worldwide Toronto, eventually becoming president and CEO of its operations in Canada. In late 2013, he moved to New York to serve as chief executive for the agency brand in both Canada and the U.S. and, three years later, was made CEO of Publicis Communications for North America.
In July, amid a restructuring in U.S. that organized the network’s agency brands into east, west and central zones, he was made CEO of Publicis Communications West, while keeping this duties as CEO of the group across North America. With his latest promotion, Bruce maintains his responsibilities in the U.S. western region in addition to his new expanded Canadian remit.