by Nikhil Sequeira on June 24, 2020
Publicis Canada has been selected by Sun Life, a leading Canadian-based financial and health services company, as its partner agency for its next national brand campaign. “This is a great opportunity for Publicis Canada to collaborate with a brand as historic and trustworthy as Sun Life,” said Rachelle Claveau, President of Publicis Montreal.
This year’s assignment is the development of an integrated national brand campaign that aims to familiarize consumers with Sun Life’s global offering of advice and services. We will strategically support Sun Life in its marketing approach and integrated communications, powerfully demonstrating its role as an organization that supports customers in all key moments of their lives.
“We were impressed with the Publicis team, their passion, their energy and the breadth of their services. With the collaboration of their talents between Montreal and Toronto, we feel that Publicis is positioned to understand our market and ensure we deliver an effective and creative campaign that will demonstrate how we can empower Canadians to achieve lifetime financial security and live healthier lives”, said Brigitte Dagnault, AVP, Canadian Marketing, Sun Life.