by Nikhil Sequeira on December 17, 2019
Publicis Toronto has appointed two new senior executives, naming Alister Adams as Managing Director, Chief Digital Officer and hiring Andrea Isbester as the new EVP, Head of Planning & Strategy. These appointments come one month after the appointment of Brett McIntosh to the role of President.
Adams has held a number of leadership positions during his career with Publicis. Prior to his newly appointed role, Alister was VP, Digital in Toronto, having earlier led a number of key accounts in the agency.
Says McIntosh, “Alister has helped drive significant growth in our social/content practice, our CRM discipline, and our web and mobile platform offering. More importantly, he played a leading role in bringing all of our digital disciplines together as a single, integrated offering.” Adams’ new role expands his responsibility to other key divisional offerings such as production services, sports and entertainment marketing, and healthcare communications.
McIntosh adds, “This appointment is not just recognition of his leadership to date, entrepreneurial spirit and digital acumen, we see it as a signal of our continued investment in creating interconnected experiences on behalf of our clients.”
Says Adams, “I’m excited to take on this new challenge, and while the added responsibility is fantastic, what excites me most is the opportunity to work closely with an even broader team of channel and discipline experts. We have such great talent within our walls and I look forward to super-charging our clients’ creative and content, delivering one-to-one communications at scale across platforms and devices.”
Publicis Toronto has also added a new Head of Planning & Strategy, with Andrea Isbester joining the agency on December 2. Prior to Publicis, Isbester held leadership and planning roles at Arrivals + Departures, DDB, JWT and Anthem Worldwide.
Says McIntosh, “We are looking forward to having Andrea connect all of our strategic expertise, tools and services into a more consolidated, powerful whole. In the time we’ve spent getting to know Andrea, it’s clear there isn’t a business or brand challenge she’ll back down from.”
McIntosh adds, “With the addition of Epsilon (North America’s largest consumer data asset), our ability to generate smart, actionable consumer insight is stronger than ever.”
Isbester states, “As Brett laid out the challenge and opportunity, I was not only excited but impressed by the resources the agency has committed to the discipline. For instance, beyond a deep bench of planners, strategists and research tools, this is an agency that that has five full-time analysts focused wholly and solely on using search for consumer insight. I’m looking forward to harnessing all we have to offer to make a real impact on our clients business by creating smartly informed, integrated brand experiences.”
Publicis in Toronto works with a diverse roster of clients such as FCA, Rogers, Canada Post, Coca-Cola, Red Lobster North America, Sephora USA and RBC.