by Nikhil Sequeira on March 24, 2021
Where else can you find all of the most influential marketers in Canada discussing the industry’s most pressing topics? This year IPSOS hosted their annual Most Influential Brands event where we were introduced to the leading brands of 2020.
At the event, we also heard from Chief Marketing & Communications Officer and President of Mastercard, Raja Rajamannar, who discussed the transformation of marketing as well as talk from an exclusive panel that followed including Andrew Bruce, CEO from our very own Publicis Groupe Canada, Shannon Hosford, Chief Marketing Officer at MLSE, Eva Salem, VP Marketing at Canadian Tire, Joel Scales, Senior VP of Marketing at Jamieson Wellness, Lisa Mack, Head of Marketing Communications, Mobility Brands at TELUS and Steve Levy, CCO from Ipsos.
From resetting a brand’s messaging during the pandemic to the future of marketing in a post-Covid-19 world, this event opened up discussion on what to consider when moving forward in the current marketing climate!
Oh and who was Canada’s Most Influential Brand? Google. The world’s most popular Internet search site ranked first for the ninth consecutive year in a row.
You can view the full summary of the here.