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our services

What We Do

As a full-service agency, Publicis is more than the sum of its parts. We continue to evolve and invest in our specialized services to ensure they are industry-leading in their respective fields, and connected to each other in a manner that amplifies expertise.

Our Services

Our Strategic Planning group offers a full and comprehensive series of planning capabilities. We have the staff, resources, processes and mandate to meet any and every one of our clients’ strategic planning needs. While our primary responsibility is to provide insights into your customer, your category and your brand, how we do that changes from client to client. We evolve as the world evolves around us. In the past 12 months much of our work has been in the following areas:

• Brand Planning
• Customer Journey Mapping
• Channel Planning
• Insight Generation
• Research and Analysis

We are Canada’s largest digital advertising agency, with a long and successful history of creating breakthrough digital advertising campaigns and following through with the analytics to measure their success. There is unlikely to be an ad format out there that we haven’t created – be it standard, rich, mobile, short-form or long-form video, or more. Our team of DoubleClick-certified developers creates and traffics over 1,000 digital ads a month. And they are constantly training to ensure they are ahead of the technological curve.

We are obsessed with finding the most contextual, engaging and impactful way to get our message to the target – be it through segmented targeting, sequential messaging, weather-triggering, time-serving, geo-targeting or remarketing. We have countless ways to ensure we get the right message in front of the right person at the most relevant moment.

We are one of Canada’s leading social media agencies. We have a dedicated social team that has been built from the ground up for today’s video-obsessed, mobile-first content age — an eclectic mix of content strategists, creators, journalists, photographers, videographers, animators, culture listeners and analysts. In addition to social content creation, we also lead and foster the community management for some of North America’s biggest brands.

Additionally, we have preferred agency status with all the major platforms. We’ve achieved this recognition by continually demonstrating our thought leadership in the ever-changing social and content space. In fact, Publicis has developed numerous campaigns that are cited by Facebook, Instagram, LinkedIn and Twitter as being global best-in-class for how to best utilize their respective platforms and ad formats. Any time there is a new digital innovation or ad format being launched, we are the first ones called — often before they have been publicly announced.

A prevalent part of consumer behavior, search is used daily in diverse ways. At Publicis, we believe that search is a window to customer intent. It offers valuable insights that can be leveraged to develop a holistic, multichannel marketing approach.

Our team of Search Strategists use search data to understand how people are navigating the online space around a specific product, category or brand. We then leverage these insights to build stronger strategic and creative products. Essentially, search grounds our work in the intersection between what a brand wants to say, and what people actually want.

We also recognize that strong SEO is essential to increase success in keyword ranking and improve the overall user experience. Our technical SEO services include best practice definition, audits, technical optimization implementation, reporting and consulting services.

Publicis Hawkeye is our full-service Customer Engagement agency. We believe in the power of intelligence, relevance and action to create relationship moments between brands and consumers at each touchpoint.

Our unique approach uses market and data intelligence to develop an understanding of motivations and behaviours. We pinpoint opportunities for brands to connect with customers and develop engaging, relevant messages that drive action. We employ a full spectrum of channels and tools to catch, connect and convert consumers along the path to purchase while ensuring the optimal measurement strategy is in place to effectively track our results.

We believe brand messaging can’t live in isolation, so we use data to adapt brands for each channel by connecting through contextual relevance, making sure in the process that every dollar spent is more efficient and effective for marketers.

No longer can we rely on integrated messaging. We must deliver interconnected experiences. This means that each medium, with its unique characteristic, builds on the other to present the brand as an integral whole. This results in campaigns that truly surround and engage, not just interrupt.

To achieve this we have built within the agency a depth and breadth of industry leading subject matter experts. And beyond individual expertise, we have built a planning department to deliver across disciplines. It means the hiring of a head of decision sciences to make sense of the data available to us and execute a behaviourally driven connections plan. And it means working more closely with our media partners from strategy to ideation, execution and optimization to ensure that our messages become increasingly more relevant with each consumer interaction.

Publicis has a multi-disciplinary Decision Sciences team, composed of data engineers, analysts and technology experts. Our team of Decision Scientists takes a collaborative approach to help marketers make informed, data-driven decisions through the ability to track, mine and report on data to gain a richer understanding of customers, generate insights and use each marketing touch point with the maximum impact.

Data is at the core of every customer and brand interaction, leaving a data trail along the way. We leverage that data trail to inform, identify and respond to consumers no matter the channel, location or time. Our innovative Marketing Automation tools, including our Experience Intelligence Platform, enable real-time relevant communications to be delivered to the consumers’ most responsive channel, based on their behavioural triggers with the brand.

Publicis Sponsorship & Events harnesses the power of sport, art, music, cause and lifestyle to create shareable experiences for our clients’ brands. We build and manage programs that authentically expand reach and differentiate brands using a range of industry-leading and proprietary tools and the full depth of our strategic, creative and production resources. From sponsorship valuation to celebrity management to grassroots marketing, the programs we architect and execute are high-impact and deliver results.

Publicis Diversité offers multicultural communications services to many of our clients. We believe that the diverse cultural makeup of the Canadian market creates incredible opportunity for marketers to differentiate their brand through a deep understanding and respect of the cultural nuances that exist. Our team is a blend of bright and inquisitive minds across ethnicities who challenge the norm. We benefit from the broader perspective offered by a large agency with access to global resources, while remaining deeply grounded within the cultural communities we serve.

With every passing day it seems like a new communication channel appears on the scene presenting an attractive opportunity for our client’s brands. But with this literal explosion of channels and an always-on marketing approach comes increasing demand on our clients to produce more content at the speed their business requires. Delivering against this need motivated us to invest in and build an industry-leading production offering. And to ensure we’re able to move at a lightning fast pace, we are completely self-contained. Everything resides under our roof.

We now have 12 video editing suites in Canada as well as in-house CGI and animation artists, full online finishing and an audio recording studio. Digitally, we have built a unique studio offering called Spark that leverages the processes of our web maintenance group to deliver high-volume, low-cost assets for display and email. And finally, our print studio delivers over 16,000 ads to over 1,500 publications and partners in Canada every year.

Nurun is a full-service web and mobile agency, and an integral piece of our offering. Our mission is to create web and mobile experiences that people love to use, achieved by data-centric insight, human-centred design, innovative technology and smart, creative thinking. In partnership with our clients, we construct web and mobile platforms and applications that benefit their business and support and augment their key objectives and KPIs.

Our integration with the Publicis global network provides deeper opportunities and greater outreach to our clients, as we understand the entire brand ecosystem and create web and mobile experiences that augment, enhance and support the customer journey. We understand that the journey is no longer a linear one and that multiple touchpoints (social posts, banner ads, print campaigns, tv, etc.) lead to a website visit that can ultimately drive conversion.

We ensure that through formidable user experience, search engine optimization, digital ecosystem planning, technological development, quality assurance, analytics and optimization strategies, we create lasting and effective web and mobile experiences that deliver time and time again.