Recognizing the importance of connections for people as well as Rogers, we developed and launched Make More Possible, a brand platform for one of Canada’s largest brands.
Rogers is a huge company with a vast amount of marketing across a wide range of products and services. We were given the exceptional challenge of creating a brand platform that would extend across all of its business units, unify all of its marketing efforts, inspire both employees and consumers, and make the brand distinct in an industry that is highly disliked and plagued by a sea-of-sameness.
Make More Possible was born from a new brand belief: nothing is more powerful than human connections. This is a distinct POV in an industry that relentlessly shouts about networks and offers. More than a tagline, Make More Possible is a platform that reflects both the brand’s spirit of optimism and the company’s belief in empowering Canadians. It is also to be seen as an ethos that will inform, inspire and be integrated into everything the brand does moving forward, across all lines of business.
We launched Make More Possible in June 2018 with four stories told in 30-second spots, each reflecting a different line of business, all highlighting what’s possible when people connect. A 60-second finale brings characters from the four stories together into a shared space, reinforcing that powerful moments of connection happen every day. Each piece also featured a version of a song “Everything & More” that we commissioned and will be leveraged as a consistent element for Rogers advertising moving forward.