Recreating a Red Lobster date night experience indoors while Covid-19 lockdowns were in effect.
COVID-19 has forced consumers to shift their behaviour and live their lives online. To cater to this new reality, Red Lobster decided to bring Date Nights to guests’ homes through a curated meal to go that features appetizers, mains, sides, and desserts for two. With our guests’ social feeds being flooded with competitive offers we had to do something unique to break through. And we needed to do it with practically no production and media budget and only 5 business days to turn it around.
We capitalized on a known behaviour – virtual dining by creating unique digital add-ons that helped enhance the date night experience at home that perfectly accompanied the delicious meals.
We created multiple touch points to recreate date night at home with a Red Lobster Date Night playlist on Spotify and custom Zoom backgrounds for couples double dating virtually. These were shared through the brand’s owned channels: website, FB, Twitter and Instagram and promoted via email. It was an instant hit. Within the first 24 hours, close to 1,000 Date Night Deals sold. Moreover, there were more than 400 subscribers to the playlist and more than 1,000 downloads of the Zoom backgrounds.