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Publicis Hawkeye hires another ten CRM and Digital Platform specialists, bringing their creative roster to 32

Powering this growth has been the steady expansion of Hawkeye’s business with Citibank out of New York City and Chicago. Adding to that was the growth in Publicis Toronto’s FCA (Fiat Chrysler Automotive) portfolio which now includes their digital CRM business – won in late 2018.

“When we saw the pendulum swinging hard toward data driven solutions a few years back, we recognized the need to build a team of seasoned 1:1 specialists to make best use of it.” says Brett McIntosh, CMO of Publicis Toronto.

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