Canadian Tire Winter: A Love Affair

Canadian Tire Winter

Canadians often complain about winter’s biting cold and never-ending length. And while it’s true that winter isn’t always enjoyable, the secret to getting the most out of the season is to have an activity or ‘thing’ that makes it special.

To look at the season through fresh eyes, we created a campaign featuring a family of newcomers who experience their first winter in Canada. In this story about embracing new beginnings and persevering through challenges, we watch as they get caught up in the Canadian love affair with winter sports and activities as they hunt for their ‘winter thing’.