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A Call to Action Against the Microplastic Crisis in Antarctica
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Canadian Tire Winter Canadians often complain about winter’s biting cold and never-ending length. And while it’s true that winter isn’t always enjoyable, the secret to getting the most out of the season is to have an activity or ‘thing’ that makes it special. To look at the season through fresh eyes, we created a campaign…
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Jared Holiday Campaign To some, the hustle of holiday shopping can make the purchase of jewelry feel impersonal, lacking the warmth and sentimentality that characterizes this special time of year. In response to this challenge, Jared partnered for the first time with Publicis Toronto to introduce a Holiday campaign that reimagines the act of offering…
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Heineken 0.0 Heineken 0.0 wanted to find a way to show that no-alcohol doesn’t mean no fun. So, they tasked us with creating a new route to a night out. Our solution? A streetcar bar route. After all the office parties, family gatherings and catching up with friends, many Canadians are hit with a long-lasting holiday…
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City of Toronto, Local Roads There is no place for racism in Toronto, but with East Asian racism on the rise, the City wanted to bring awareness to the issue and show allies what they can do to take a stand against it. One way to get their attention was to leverage some of the…
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Canadian Tire Holiday Challenge: Christmas is arguably the most important season for Canadian Tire. And while many Canadians know and love CT for Christmas, the brand wanted to stay top of mind and ‘own’ the season in an increasingly crowded competitive market. Insight: Christmas is famous for its traditions and repetition, but that’s only half of…
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Sol, Patio Ray-Dar Sol beer, a challenger brand in a cerveza style beer space, tasked us with developing a summer campaign to tell its own unique story and get consumers sipping on something better. The unpredictability of Canadian weather is familiar to all of us. This means that time spent in the sun with an…
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Visa, TIFF 2023 Challenge: The Toronto International Film Festival (TIFF) is one of the city’s most exciting events. It’s also one of the hardest to access. Our challenge was to create an engaging 30s trailer that would bring awareness to ‘Visa Sharing the Screen’: a program that provides access to TIFF films, events, and more,…
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City of Toronto, Anti- Islamophobia Non-Muslim people have misguided ideas of what it is to be Muslim. And with the rise in Islamophobia, the City of Toronto wanted a campaign that would help turn Torontonians into allies for our Muslim communities by encouraging them to stand up to the micro and macro aggressions often seen. …
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Sleeping Giants, Money Blocker Fake News websites have become a profitable business. Disinformation leads to real life consequences. Sleeping Giants is a social media activism organization, who have already blocked millions of dollars from big-brand advertisers, and now they’ve created a tool that allows you to do the same. To fight against disinformation, we created…
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TTC x Singing Out Challenge: How could we celebrate Pride and raise awareness for Singing Out – Toronto’s most inclusive 2SLGBTQQIA+ choir – while also demonstrating TTC’s commitment to inclusivity and fostering a sense of pride within the diverse communities it serves? Insight: Most TTC users ride the rails at least five days out of…
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Canadian Tire Spring As Canada’s Spring Store, Canadian Tire has everything you need for the season, whenever it decides to arrive.
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Singing Out Singing Out is Toronto’s largest 2SLGBTQQIA+ community choir. To increase awareness we created a series of posters showing the pleasure of singing.
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City of Toronto, Wildlife If the furry faces of Toronto’s wildlife are calling you to search your pantries and empty your cupboards, then you’ll no doubt be drawn to the creatures in the City of Toronto’s recent ad campaign. On April 1st, City of Toronto released their new bylaw regarding safe interactions with Toronto’s Wildlife.…
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Peoples Gloves For Valentine’s Day Peoples Jewellers launched GLOVES by Peoples, leather gloves – with the world’s first ring-revealing slit – so the newly-engaged can show their love even when it’s cold out.
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Heineken, The Closer Heineken and Publicis are running an ad campaign that taps into the beer brand’s stance against hustle culture. The platform launched globally earlier this year with a bottle opener dubbed “The Closer,” which shuts down work applications so people can disconnect from work and unwind. Heineken brought “The Closer” to Canada last…
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Secret Lair, Jaya Card Drop To honour the death of a fictional ‘Magic: The Gathering’ character, we placed a real obituary for her in the Seattle Times to drive fans to a digital memorial where they could purchase exclusive collectibles. The Gathering is the world’s biggest collectible card game with over 40 million players globally.…
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Visa Debit The finance brand is using personalities to remind people they can use debit as they are checking out. By Christopher Lombardo (Strategy Online) Visa is relying on some fashion-wise personalities to let shoppers know they can use their own money to shop during the holidays, even if they are doing it online. In…
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Visa, TIFF 2022 In partnership with the Toronto International Film Festival, Visa Sharing the Screen is out to prove that there’s nothing quite like seeing the real movie for yourself. Challenge: In 2022, Visa, in partnership with the Toronto International Film Festival, launched Visa Sharing the Screen, a program that gives equity deserving communities access…
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Secret Lair
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Jeep Code The Jeep® brand has launched the innovative “Jeep Code” Snapchat lens, a revolutionary way for Canadian Jeep enthusiasts and consumers to use their smartphones to turn any Jeep iconic seven-slot grille they see into a barcode and engage virtually with the Jeep vehicle lineup. “The new Jeep Code lens provides our Jeep enthusiasts…
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Visa, 2022 Olympic Games For the 2022 Olympic Games in Beijing, Visa created a campaign to help break barriers for elite sport competitions. Because they believe when more of us play, more of us win.
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Canadian Tire, Triangle rewards The Canadian Tire Triangle rewards program is made to reward real life. In this ongoing campaign, the products featured are positioned not as ordinary products, but the rewarding real life moment you get when you use them.
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Heineken Heineken brings the holiday cheers to Toronto’s Yonge & Dundas Square by showcasing and celebrating the holiday traditions Canadians missed most while being apart. Challenge: In a season that’s saturated with more traditional celebration libations, we were challenged with making Heineken central to Christmas. And with lockdown restrictions loosening, we had an opportunity to…
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Sunlife, Raptors As the new Official Health & Wellness Partner of the Toronto Raptors, Sun Life helps Canadians get moving with humorous Health Timeouts featuring Pascal Siakam and Scottie Barnes.